Last updated Mar 31, 2023
Kate Barrington / Cats.com
Formulated with all-natural, limited ingredients, Reveal wet foods are protein-rich and full of flavor. This brand is affordably priced and readily available in grocery and general retailers, but is it worth buying? Find out in our in-depth Reveal cat food review.
We’ve rated Reveal Cat Food on ingredient quality, species-appropriateness, recalls, and more. Read our Reveal Cat Food review to learn how this brand stacks up.
The Cats.com Standard—Rating Reveal Cat Food on What Matters
We’ve rated the brand on six key criteria for quality. Here’s how it rates in each of these six crucial areas.
Ratings
- Species-Appropriateness – 8/10
- Ingredient Quality – 9/10
- Product Variety – 7/10
- Price – 6/10
- Customer Experience – 8/10
- Recall History – 9/10
Overall Score: 8.0/10
In total, we give Reveal Cat food a 50 out of 60 rating or a A- grade.
About Reveal Cat Food
Reveal pet food is a member of the Making Pet Food Matters (MPM) Products family. The brand has offices in the United States, United Kingdom, Australia, and China. Other members of the MPM Products family include Applaws, Encore, and Nature’s Calling.
MPM Products was founded in 2002 by Roger Wood, Roger Coleman, and Jon Kinsley. This company has won numerous awards for sustainability and ethical practices including the Good Shopping Guide Ethical Company Award. They’ve also earned status as an accredited sustainable business.
All Reveal cat foods are free from grains, fillers, and additives and every one starts with a premium source of animal protein. But is this brand worthy of your consideration? Let’s find out.
Sourcing and Manufacturing
Reveal claims their cat food delivers “quality without compromise.” They offer limited ingredient canned food and pouches made with carefully sourced ingredients. Reveal’s suppliers use sustainable fishing methods and they’ve earned a spot on PETA’s approved list of non-animal tested companies.
This brand partners with specialist suppliers from the US, the UK, France, Austria, Spain, Thailand, and Australia. Pet food production has become increasingly common in Thailand, especially wet foods. This is where Reveal cat food is produced.
Reveal’s Thai partner is one of the largest suppliers of prepared chicken and canned tuna in the world and has received an A grade from the British Retail Food Consortium in Food Safety. All of Reveal’s pet foods have been formulated to exceed the criteria outlined in the guidelines of regulatory authorities in the USA, Europe, and Australia including AAFCO, FEDIAF, and PFIAA.
Recall History
Our research didn’t reveal any product recalls in the history of the Reveal brand.
What Kinds of Cat Food Does Reveal Offer?
Reveal is a wet food-only cat food brand. They offer an assortment of wet food pouches, cans, and pots. Most of their recipes feature chicken or fish as the primary ingredient.
As another MPM product, it should come as no surprise that Reveal recipes are incredibly similar to Encore cat food. There is a great deal of overlap between the recipes in terms of flavor combinations. The primary difference between the two seems to be that Reveal cat food is all grain-free.
What Do Customers Think of Reveal Cat Food?
Reveal doesn’t post reviews on the brand website, but their products are readily available online at Target.com and on Amazon.
With about 10 different canned foods and a handful of pouches to choose from, Reveal has nearly 3,000 customer reviews and an overall 4.5 out of 5-star rating. On Target.com, you’ll find five canned food formulas and two variety packs of wet food pouches. You’ll find about 75 customer reviews for Reveal cat food on Target.com.
Many customer reviews mention that even picky cats seem to be a fan. It also seems to work well for diabetic cats and cats with GI issues due to the limited list of ingredients.
In terms of negative comments, several customers had trouble getting the food out of the pouches and others were disappointed with the amount of liquid in the food. There are also a fairly significant number of customers who weren’t aware that the product was intended for intermittent feeding only when they purchased it.
Let’s take a look at a few reviews from some of the most popular recipes from Reveal.
Positive Reviews
“This is basically white-ish tuna canned for cats. Romeo the Cat LOVES this food and so do the dogs, who circle it like hungry vultures looking for any opportunity to wipe the bowl clean when we’re not looking… It’s very good quality food, the tuna is chunky and packed in water (Romeo loves this juice believe you me) and has no fillers so it’s an excellent supplement to his dry food.” – DBV reviewing Reveal Canned Cat Food
“Our cat LOVES this food. She is normally a picky eater with a sensitive stomach and often gets sick when we change foods. We haven’t had ANY issues with her finishing her food or feeling under the weather. We love seeing her run when she hears the can opening and knowing that there are nothing but good ingredients in her system. Happy cat, happy life!” – Tristan reviewing Reveal Canned Cat Food
Negative Reviews
“I like the look and smell of the food, it looks real pieces of fish and it doesn’t have that nasty fishy smell that some other brands have. The problem is, the food itself doesn’t have all the nutrients needed so it’s only an expensive topper. My cat was excited about the food and ate it right away the first few times I gave it to her but then she seems to have lost interest and takes her time to eat it. She also doesn’t like the one with the seaweed and did not touch it at all.” – Miranda reviewing Reveal Natural Wet Food Pouch
“I have a pretty picky cat and he wouldn’t give this the time of day. I then gave some so my moms cat Could eat it. He’s not picky and still didn’t pay any attention to it. It must have to do with the smell as they never made it past that step.” – Anonymous reviewing Reveal Chicken Breast in Natural Broth Canned Food
What Did Our Test Cats Think?
Kate Barrington / Cats.com
Opening a pouch of Reveal wet food sent my cats into a frenzy. They were already interested when I opened the variety pack and began meowing when I tore a pouch open. All three scarfed down the food as soon as it hit the bowl.
I appreciated the fact that Reveal offers foods that are chicken-free. My youngest cat, Biscuit, has a chicken allergy which excludes her from the testing process in many cases. She loved the tuna recipes she tried and my other two cats were perfectly happy to test all of them.
Like other customers have commented, I did find the pouches a little difficult to empty and there wasn’t as much liquid as I would have expected from a cat food “in broth.”
Reveal Cat Food – Top 3 Recipes Reviewed
| Product Name | Food Type | Main Protein Source | Calories | Price | Our Grade |
| Reveal Chicken Breast in Broth Wet Cat Food Pouch | Wet | Chicken | 42.5 kcal/pouch | $0.6 per oz | A- |
| Reveal Ocean Fish Recipe in Gravy Canned Food | Wet | Ocean Fish | 61 kcal/can | $0.58 per oz | B+ |
| Reveal Tuna with Shrimp in Broth Wet Cat Food Pot | Wet | Tuna | 32 kcal/pot | $0.7 per oz | A- |
#1 Reveal Chicken Breast in Broth Wet Cat Food Pouch
This wet food formula contains just two simple ingredients: chicken and chicken broth. As such, it is incredibly rich in both species-appropriate animal protein and moisture to support your cat’s hydration.
Like all of Reveal’s cat foods, this recipe is free from grains. It is also completely free from added carbohydrates which makes it a great choice for cats with sensitive digestion. It may also be a good choice for diabetic cats and cats who need to lose a little weight.
The most important thing to note about all Reveal cat foods is that they are formulated for supplemental feeding only. In other words, they won’t fulfill your cat’s needs for balanced nutrition as a staple diet. They are, however, a good food topper to boost your cat’s protein and moisture intake.
Ingredients
Chicken Breast, Chicken Broth.
| Ingredients We Liked | Ingredients We Didn’t Like | Common Allergens |
| Chicken Breast
Chicken Broth |
None | Chicken |
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- Made with a single source of animal protein
- Rich in moisture to support your cat’s hydration
- Completely free from grains, fillers, and additives
Cons
- Not a complete and balanced cat food
- Food can be tricky to get out of the pouch
#2 Reveal Ocean Fish Recipe in Gravy Canned Food
Similar to the previous recipe, this canned food is packed with animal protein and hydrating moisture. The primary difference is that this formula does contain some added plant ingredients.
Both locust bean gum and potato starch are included as thickeners for this product. These ingredients are what give the product that “gravy” consistency. As some cat owners have commented, however, the food may not contain as much gravy as you might expect.
Compared to the other two formulas on this list, Reveal canned food may be the most cost-effective option. Keep in mind, however, that the cans are very small (only 2.47 oz.) and this recipe is intended for supplemental feeding only.
Ingredients
Fish Broth, Mackerel, Tuna Fillet, Locust Bean Gum, Potato Starch, Natural Fish Flavor.
| Ingredients We Liked | Ingredients We Didn’t Like | Common Allergens |
| Mackerel
Tuna Fillet |
Locust Bean Gum
Potato Starch |
Fish |
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- Two high-quality sources of animal protein
- Very low carbohydrate content, rich in moisture
- Completely free from grains, fillers, and additives
Cons
- Contains some added starch
#3 Reveal Tuna with Shrimp in Broth Wet Cat Food Pot
If your cat prefers food with a little more liquid, this wet cat food formula is a little bit higher in moisture than the pouch food reviewed above.
This tuna with shrimp recipe contains just three simple ingredients: tuna fillet, fish broth, and shrimp. This makes it another high-protein choice. The fact that it doesn’t contain any added plant ingredients also makes it very species appropriate.
Reveal’s wet food pots have the smallest volume of cat food – just 2.12 ounces – and they’re the most expensive products per ounce.
Ingredients
Tuna Fillet, Fish Broth, Shrimp.
| Ingredients We Liked | Ingredients We Didn’t Like | Common Allergens |
| Tuna Fillet
Fish Broth Shrimp |
None | Fish |
Guaranteed Analysis
Dry Matter Basis
Caloric Weight Basis
Pros
- Two sources of high-quality animal protein
- Completely free from added carbohydrates
- Rich in moisture to support your cat’s hydration
Cons
- Most expensive of the three formulas
- Pots are very small, just over 2oz.
How Much Does Reveal Cat Food Cost?
Considering Reveal cat foods are only sold in packages under 2.5 ounces, the price per ounce is pretty high. Reveal’s 2.47 oz. canned foods are the most cost effective around $0.58 per ounce and their wet food pots are the priciest around $0.70 per ounce.
Reveal cat food is similarly priced to other MPM Product brands like Applaws and Encore. The price range is also comparable to Snappy Tom cat food but is ranked slightly higher.
Given an average price per ounce of $0.60, a 10-pound cat would cost about $7.00 per day. Keep in mind, however, that this cost is calculated as a staple diet. This product is intended for supplemental feeding only, so your daily cost may only be as high as a single pouch, can, or pot.
Overall, Is Reveal Cat Food a Good Choice?
Reveal offers a generous selection of high-protein, limited ingredient foods for cats. All of their recipes are grain-free and it’s easy to find foods with a single source of animal protein. If you have a cat with food allergies or GI issues, Reveal could be an appropriate choice.
The primary downside of this brand is that they only offer products for supplemental feeding. The canned foods contain some added carbohydrate, but it doesn’t contribute significantly to the macronutrient content of the food.
Overall, if you’re looking for a protein- and moisture-rich food topper for your cat, Reveal might be a good option. It’s fairly expensive, however, and extremely limited in healthy fats.
Where Is Reveal Cat Food Sold?
Reveal partners with retail suppliers all over the country. You won’t find their products in pet stores, but they’re commonly stocked in grocery stores and general merchandise stores like Meijer and Target. You can also find a wide selection of Reveal cat foods online at Amazon.com.
IBOT 2 cans of this Food, to not filet with crab. The 2 cans that I opened clearly had multiple growing on top. Also I find that this food though may be distributed through a concern in Georgia, USA, it is made offshore. I would not feed this to any of my animals. Considering that it had mold, I will never by another can of this wretched food.
Hi Robert,
Sounds very disturbing, thank you for letting us know
I’ve bought Reveal cat food at the supermarket. No mold or any other observable bacteria present. I usually check the expiration date on every product. Of course, I can’t comment on Mr. McFadden’s experience, I’m strictly expressing my own situation with Reveal.
My cats all love the chicken pouches, and I use the pouches as a treat. My concern is that the cat food cans are not very prominently labeled as “not nutritionally complete.” The info is on there, but you really have to look for it. Since this product is packaged to look like other canned foods, I think the labeling should be more clearly labeled as “for occasional feeding.” I am a label reader, but not every customer is, and if a company is going to package a product to look like cat food, it should be nutritionally complete.
Again, my cats love the pouches of chicken breat in liquid, and since they are packaged to look like other treat items, I’m ok with the labeling. But cans should be more honestly labeled.
Bill, I too am a label reader – when the print is large enough to make out – and I still missed it. I agree with you 100%
My kitten loves Reveal cat food. Unfortunately, I do not. I buy both the chicken breast in broth and the chicken breast in gravy. Anyone else notice that there is half as much chicken in the gravy-based product as there is in the broth-based product? I brought this to the attention of Reveal Pet Food and they admitted that I was correct and there was definitely less chicken (intentionally) in the gravy-based product. I can get four servings for my kitten from a broth-based can and 2 servings from the gravy-based can. Moral of the story, let the buyer beware. Also, I tried to post to the facebook page, and they wouldn’t post my comment.
Hello Pam, thank you for commenting and sharing your experience with Reveal. Interesting that the gravy-based food has less chicken than the version with broth. Glad you shared this.
I had issues with my cat and cat foods for over a year, he is very sensitive to chicken and his well you know stunk horribly. So fish it is. Reveal is the ONLY cat food that my cat can tolerate. Their fish varieties are absoltuely so pure and you can actucally see what the meat is.. It’s a little pricey depending on where you buy it but it’s worth it
Tracey, that’s a good insight. Thanks for sharing!
I bought a can of reveal food and it was very sticky on being opened and my cat would not touch it. I complained to the company and there was an elaborate back and forth discussion on how their food is so good and not a problem. The bad food is in front of me. I had to send in photos of the cat, the manufacturers marks and the receipt from the store. They refuse to acknowledge a problem. This company should be barred from selling in the US.
sorry, that should be stinky not sticky
Concerning. Thanks for sharing your experience.
I had the same problem. Just purchased ten cans and the two I opened sat in, what looked like, soggy jello, My cat would not touch it. Gave it to my neighbor for her cat, same thing…….
I noticed that the can food ingredient is labelled differently from these you had in the above article. While the can ingredient does not specify any starch or gum, like you guys did in the content analysis, I am wondering whether is a falsified advertisement of the cat food.
This wet food is the cleanest recipe I have ever seen within this price range. My cats really like them andI absolutely would like to buy more as treats for them if the quality is maintained well.
I keep reading everywhere that Reveal isn’t a complete source of nutrition. If I’ve been feeding my cat 2 cans a day, what would I need to add/replace to his diet to get all the nutrients he needs.
Hi Ashley, unfortunately, I don’t have the answer to that question, because I don’t fully know the nutritional composition of Reveal cat food. It would be easier to make an entirely homemade diet or just make Reveal a smaller part of your cat’s diet (less than 10%), with nutritionally complete and balanced food making up the remaining 90%.
YES! Be very sure to give your cat a complete dry food during the day along with this. Or another wet food that is totally complete. I only would recommend Reveal as once daily. It is OK for them to have a can a day, but do not relie on it for your cats total nutrition.
I don’t know if this helps, but my cats eat good quality dry food and I feed them wet food as a kind of treat once or twice a day as a supplement. I expect that they are getting their main nutritional needs met with the dry food.
That’s exactly what I do.
We’ve been buying the chicken breast in broth cans and the tuna variety pack. Our little furball loves it. We noticed that her coat has become softer since switching her to this food from purina. Did a lot of research, we’ve paired it with a quality dry food we’ve been feeding her for a while along with a scoop of pumpkin daily and our cat is a happy camper.
Can you do an analysis on the Reveal Dry cat food soon?! Thanks!
Thanks for the idea! We’ll add it to the list.
#2 canned food information is wrong or you guys used wrong photo. If you buy that in broth (ocean fish canned food in broth), there is no carb, no starch at all in the ingredients. I freaked out and rechecked (my cat is diabete). All I see is fishes and fish broth. If you buy ocean fish canned food in GRAVY though, they contain starch and gum. So obviously it is a wrong photo that you guys have used if you were talking about gravy food.
Thank you for letting us know! The photo and linked product are wrong—I have asked our team to correct it. Sorry for the scare!
I find it hard to buy this one in the UK, any ideas where could I get it from?
This site might work for you!
Our cat use to LOVE reveal Tuna and Crab, it was the ONLY canned food he would eat. They changed their formula and label (new label no longer has the dolphin safe logo) and he no longer eats it. He’ll have a bite from a freshly opened can but no more after that. If we give him a can of the old style he devours it. We wrote reveal and they claimed they didn’t change formulas but did change factories. The food looks and smells completely different. Very bummed about this. We probably have 75 cans or more that are going to go to waste. It took is a LONG time to find a wet food he liked, I guess we’re beginning that journey again.
But there are so many articles about abused animals in Thailand facility (not that America is much better).
Reveal does make dry cat food. I wish you would publish a review of the dry food.
We’ll add that to our list
Regarding Reveal. Two of my tribe ( there are 12) often refuse to eat anything else so i was quite alarmed that it is intended only as a supplemental food. However since they have free access to high qual kibble and everyone else’s wet food they are probably getting enough good food. It is not terribly expensive and higher priced brands often are not as high in animal protein so it stays although periodically they reject ( bury) it and go eat somebody’s else’s Fancy Feast, or Wilderness or Instinct or Merricks. The chicken breast and the salmon are the top choices.
As long as the majority of their diet is nutritionally complete, they should be fine! Treats and supplemental foods can safely account for up to 10% of your cat’s daily calorie intake.